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Though far from perfect, Fox News has nevertheless set itself apart from the rest of the mainstream media by providing more balanced and fair coverage of the political scene than their blatantly left-leaning competitors.
And it looks like they have been rewarded for that by American news consumers.
Fox News has been crushing their cable competition consistently for years, but especially within the past several months. Now, that domination appears to have been expanded to the internet side of American media consumption, where Fox has typically lagged behind its competitors.
In a news release from Fox, it was revealed that the network’s website outperformed that of chief rival CNN in terms of total page views for the first time ever.
On top of that, it was also revealed that FOXNews.com beat out other top brands such as CNN.com, NewYorkTimes.com and WashingtonPost.com in terms of engagement and time spent on the site by individual readers.
That revelation came from analytics data compiled in July 2018 by comScore, which showed that Fox had obtained roughly 1.5 billion total multi-platform views as compared to 1.4 billion garnered by CNN.
In addition, Fox also bested CNN for the fourth month in a row in terms of total page views, as Fox received about 1.45 billion compared to CNN’s approximately 1.22 billion total page views.
The release noted that FOXNews.com’s total multi-platform page views have increased by about 21 percent year-over-year, which now has them outperforming traditional legacy media outlets such as The New York Times and The Washington Post.
To that point, Fox beat the website of The Times for the 7th consecutive month, this time by 457 million total page views.
Likewise, Fox beat The Post’s website for the 11th consecutive month by a margin of 887 million more total page views.
The FOXNews.com website now ranks third overall in terms of total unique visitors to the site — with 89.5 million unique visitors in the month of July — ranking higher than competitors such as The Times, The Post and CBSNews.com in terms of being a top-rated online news destination.
In this respect, Fox still trails CNN Brand and CNN.com, though Fox’s unique visitors total was up nine percent over this time last year.
However, Fox beat both versions of CNN in terms of time spent on the website by those visitors, as Fox ranked number one with almost 2.7 billion minutes, beating CNN Brand by 262 minutes and CNN.com by 491 million minutes.
The Fox release made it a point to highlight that they are the “most trusted source in news,” as per a recent Suffolk University/USA Today survey, and was the top-cited outlet as being the “most objective news source” in a 2017 Gallup/Knight Foundation survey.
On top of that, the Fox News Channel consistently rates as a top-five cable network overall and has maintained their iron grip on the title of most watched cable news channel for 16 years running.
Based on the numbers of TV viewers and website readers, Fox is clearly dominating their competition, and they are doing so by living up to the mantle bestowed on them as being the “most objective” and “most trusted.”
Now, if only “fake news” outlets like CNN, MSNBC, the rest of the alphabet broadcast networks and legacy newspapers like The Times and The Post would consider being a bit more “objective” and trustworthy in putting out fair and balanced news reports like Fox, they may be able to reclaim the top spot in the media rankings from their better rival.